Transmedia Storytelling

Transmedia Storytelling

I think Jenkins’ views on transmedia storytelling is absolutely correct (although this felt more like a discussion than an argument, but I digress). Today’s generation of storytelling has become as immersive, detailed, and varied as those who make it can imagine and those who consume it choose to see. One of my favorite things about transmedia storytelling is how creators can take different avenues to tell different stories. Some stories work in one media where in others they would just flop. Sometimes fans like just passively experiencing a story while others like to dig deep. It’s amazing really, and as someone who loves exploring the plot, backstories, and ‘technobabble’ of just about anything I watch/read/listen to it has really enriched many of the universes I like to immerse myself into.

I actually wrote a post about Halo’s transmedia storytelling right before this prompt was created (although I’ll be posting it with this one, oops) so you can check that out here. For now, however I’d like to explore a different example of transmedia storytelling. Pokémon.

Gotta tell them all...

I'm not sorry.
As I’m sure you know, Pokémon is a franchise about catching weird creatures and making the fight each other in what I’m sure are totally PETA friendly encounters. (It’s bizarre to think about how Pokémon works as an adult.) It started as a video game and over the years has become everything from collectable cards to anime and even just received its first LIVE-ACTION MOVIE.

This is the world we live in people. 


What’s really fascinating about all these different avenues, however, is how a different type of story is told in each based on how the user interacts with it, specifically the life-action movie. When I first heard word that the movie was a real thing that was going to happen, I was both stupidly excited, and concerned. Why? Because a game based solely on the video games would kind of suck, and the anime kinda went down the toilet for me after Diamond and Pearl… uh… like a decade ago.

If it was going to be based on just about anything already in the franchise, I was scared it was going to suck. The games only had fairly ambiguous characters, hours of gameplay, and multiple playstyles. There’s absolutely no direction for a movie to work with.

That said, not long after the first inklings of a life-action movie being made was released to the public, Nintendo had released a game called Detective Pikachu. Sound familiar? Well this was probably the creators testing the water before the movie’s name was released. It was about a kid whose dad, a detective, went missing and ended up bumping into a Pikachu he could understand who used to work with his dad. Probably also a bit familiar if you know anything about the new movie.

This game, and its movie, had stories with an actual narrative and as such, worked perfectly as a real movie. It’s got mystery, fun characters, a much shorter plotline, 10/10 would make a movie again.
Yet, both the normal original games and the movie do an excellent job telling their own stories in the same universe. It’s a great example of how transmedia storytelling brings new life and new avenues for stories.

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